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Newsletter


After first contact you are now into regular weekly or monthly communication. This is where you need to deliver real value on a regular basis. Of course it helps to look great when doing it.

TeamWorx is an email with a list of the latest jobs in retail. The great, strong design of the email will leave you in no doubt as to who found you your next job.

The design is bright and fresh, as expected, but also brings in a bit of personality and nature with the loose font and rough edges. A really lovely design. Mmm, I am hungry now.

WithLinks is a curated list of the most interesting content on the web and turns With Associates into thought leaders, better and faster than any screenshots or impressive client list could. Better still, guest curators and content you do not create yourself can dramatically cut down your marketing workload.

From one extreme of almost no images to a newsletter made almost entirely of images - the contrast cannot be more extreme. Percept have turned the presentation of client projects into a design piece.

This is an approach that has worked very well, as their newsletter has been shared extensively and featured in email design collections all over the web for the last few years.

They were still wise enough to keep the text portion of the email as HTML so it can be read when images are turned off. Something all email designers should remember.

The creators of Storied from stock image agency Corbis understand the power of faces. Of course it helps that they have access to some of the most famous ones. We are all drawn to faces. It is an inbuilt response that you can take advantage of in your designs. Add to that the power of stories, and you have a winning email newsletter. The design is simple but very classy-looking in black and white. Again, a newsletter I look forward to getting and reading every month.

Of all the email types, ecommerce ones play more often with size and formats as they try to push conversion and stand out from the crowd. Horizontal scrolling, animated emails, interesting alt text, anything to grab your attention.

This one focuses on the clothes themselves and produces great product shots where you can almost feel the texture of the cloth. They have a very solid, natural feel. The fun each month is how interesting they can make the layout of those clothes. Stylistically, they keep each email consistent so you are in no doubt, at a glance, who this email is from. Dark blacks and grey backgrounds really makes the colourful products stand out.

Fantasy imagery is nothing new in fashion and sports, but you rarely see it brought so far and looking so rich as in this campaign from Icebreaker. It is very much aspirational/lifestyle design.

If you are lucky enough to have a hugely visual product, sometimes it is best to let your images do the talking as is done in this mail from iStockPhoto. For designers and photographers the mail works as both a source of visual inspiration and a showcase of their products. Just like With Associates, iStockPhoto are curating the best of the best from their vast image collection.

While the Nokia Ovi store was closing, this great email for their music store began the transition over to the Microsoft Windows style.

Lovely two-tone colour design for this invite to a music night at a local venue. It makes the assumption that you know the venue, which is fair enough. So the three key pieces of information are prioritised: music, music type and time. The rest is detail.

The Blick acoustic invitation is in stark contrast to this really vibrant campaign from Constant Contact for a webinar. It contains not one, but two strong calls to action. The email manages to break the message into two parts. The first gives the key points and a register button. The second gives a more detailed breakdown of the webinar and its benefits, and again a call to action. Great use of colour and typography to give a strong, clear message.

Sometimes following a style too closely can undermine your campaign. The retro typography based design for the IFMA Member Luncheon is lovely. Stark black and white really pops off the screen.

A literal interpretation of an invitation is rendered beautifully in this design for Popularise. I really like how they incorporated the logo into the letter seal. No design element is wasted and everything supports the brand and message.

I am a big fan of the Ronseal model: it does exactly what it says on the tin. This sales campaign from Typetec does that. In big bold letters. Beautiful, bold and simple.

This one does a great job of playing with the email format to show you the water slide experience using your scroll bar. I might be worried about how long this would take to load, but what a great experience when it does.